Burlington Arcade - Rebrand
A new brand identity for an iconic London shopping destination.
Abstract Studio had the pleasure of creating a new visual identity for the iconic retail destination Burlington Arcade.
Located in the heart of Mayfair the Arcades Boutiques have been the home of luxury brands since 1819. The new brand identity was designed with contemporary fashion edge whilst respecting the rich traditional heritage of the arcade.
Every new brand identity should future proof for the aspirations of the business. Abstract Studio developed a selection of logos that can be used across all markets not just in the bricks and mortar of the arcade itself. Building on the “Burlington” brand to make it synonymous with Luxury retail across the world.
