About Us

Abstract Studio was established with an ambition to create beautiful and intelligent designs that drive brands forward.

Our work is realised across: print, packaging, editorial, advertising, and digital media.

Founded in East London in 2020 by Creative Director Lewis Cartwright. We have a flexible team of experts with a mix of skills that can work on any scale of project.

Our Disciplines

Brand Identity
Brand Strategy
Creative Direction
Graphic Design
Naming
Packaging
Art Direction

Our Process

1 - Simple & Clear

The way we work, and interact with you will always be clear and to the point. We will give our honest opinion and operate on a basis of building and maintaining mutual trust.

2 - Conversation

Good branding should be a conversation not a lecture. The first stage and vital part of the journey is a deep understanding of your brand and the way the business operates. This allows us to understand your ambition for the brand. Conversation may highlight opportunities that were not previously considered and how we as a creative studio add value to your brand.

3 - Vision

This is a joint process. We will have continuous dialogue as we develop what the creative look and feel is. We will discuss the brands positioning and how we translate the positioning into an overarching concept for brand identity. We will establish a narrative and brand creative DNA that will form the foundations for all things visual. This will allow us to then develop the brand marks, colour palettes, typographic style and tone of voice.

4 - Application

Though the understanding with you and the brand we can apply the brand identity we have developed with you to all its touch points.

5 - Deliver

Creation of final artworks and as much help with the final production of elements as your business requires. We have extensive experience of production of many branded elements in print and digital. 

6 - Relationship

We don't see a job ending after delivery. We continue to be a partner to your brand. Our success as an agency is linked to the business we work with and this relationship is integral to our mutual success.